CASE STUDIES
BRAND
TRUE Skincare
As the Founder of TRUE Skincare, Emma developed the brand, strategy and products, raised investment, grew a team, launched in multiple leading retailers and expanded internationally.
RETAIL
Ocado/Fabled
Appointed to devise and execute the Christmas marketing and sales activation for Fabled by Marie Claire, when owned by Ocado, including POS, event and influencer strategy prior to the Next/Fabled aquisition.
TRADE
The Refinery Barbers & Men's Grooming Product Line
Contracted to manage and execute the marketing strategy including building the website, treatment offerings, and PR events, as well as assisting in the development of the future business strategy for both product and salon locations.