With over 12 years of experience working for established and emerging brands, as well as founding TRUE Skincare, award-winning entrepreneur, Emma Thornton, has seen, and done, it all. Whether it's starting your brand with a blank canvas, taking it to new heights or giving your offering a bit of a refresh, Emma can help you every step of the way.

ABOUT EMMA THORNTON

Yes, I’ve worked for big brands (Elemis, Bulgari and Guinot to name a few!) but unlike other consultants, I’ve actually done it. As the Founder of TRUE Skincare, I’ve started a beauty brand from scratch, had great successes and learnt a lot of hard lessons along the way. Are there things I’d do differently now? Absolutely. And that’s what I’m here to help you with. I’ve made the mistakes, learnt the lessons and built the relationships, so you don’t have to.

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  • LAYING THE FOUNDATIONS

    The early days are the most important; from registering your company to route to market strategy. Making sure you lay the foundations correctly to build upon, future-proofs your business and your position within it.

  • FUEL FOR GROWTH

    Starting can be the fun bit, growing it is hard. Whether you're looking for rapid, high investment growth or slow, sustainable growth, ensuring your brand and business is ready is essential for success.

  • FRESHEN UP

    With consumers become savvier when it comes to sustainability, and with more international CSR legislation coming into play, having a clear planet-positive strategy is now essential for any business, big or small.

  • LITTLE BLACK BOOK

    Get direct access to vetted partners; from product development, to manufacturers to graphic designers, all vetted through actual business experience, not just paperwork and emails.

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  • CLARITY SESSIONS

    A 90 minute 1:1 call to discuss anything you need guidance or assistance on; from sales and marketing strategy, to raising investment, or even just to bounce ideas off one another. Know you're not alone..

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  • USEFUL RESOURCES

    From imagery to compliance information, access a list of free resources to help you kick-start your business and provide a little guidance to get you back on track.

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